Fujifilm Malaysia has launched the instax WIDE Evo™, a high-end hybrid instant camera designed to enhance creative photography experiences. The new model, which follows the globally successful instax mini Evo™, is now available for purchase with an early bird promotion offering a free premium camera case and a 16GB Sandisk MicroSD card, while stocks last.
Kensuke Aragane, Managing Director of Fujifilm Malaysia, highlighted the advanced features of the ‘WIDE Evo’, which supports WIDE format film, twice the size of the standard instax™ print. “The WIDE Evo allows users to take pictures by viewing the LCD monitor on the back of the camera and select their favourite shots to print. Also, it can be used as a smartphone printer,” said Aragane.
The camera comes equipped with ten lens effects, including ‘Magenta’ and ‘Monochrome’, alongside ten film effects such as ‘Light Leak’ and ‘Color Gradient’. These can be combined in various ways to create up to 100 unique shooting effects. A first in the instax™ series, the lens effects also feature a ‘degree control’ function, allowing users to fine-tune light intensity and colour gradation across 100 levels.
“The combination of ‘100 Shooting Effects’, ‘Degree Control’, ‘Film Style’, and ‘Wide Angle Mode’ results in 100,000 possible expressions, making every shot a masterpiece,” Aragane added.
The instax WIDE Evo™ features an elegant design with a black base and metallic materials, combining modern functionality with an analogue-like experience. Users can manually operate various dials and print images using the ‘Print Crank’ for a tactile, immersive experience.
Coinciding with the camera’s launch, Fujifilm has also introduced the WIDE format film ‘BRUSHED METALLICS’, which features unique colour gradations and a metallic-like texture.
The WIDE Evo is further enhanced by a dedicated mobile app that features a ‘Discover Feed’, where users can view instax™ print images shared by other WIDE Evo users worldwide, along with the effects used. The app also allows users to favourite effects and replicate them via Bluetooth connectivity.
Fujifilm continues to expand the instax™ ecosystem with innovations that bridge the gap between digital and instant photography. The instax WIDE Evo™ is available for RM1,798, while the ‘BRUSHED METALLICS’ WIDE format film is priced at RM50. Purchases can be made at Fujifilm’s direct EC store and selected authorised dealers both online and offline. 
