Leading social audio app, buz, has unveiled a new branding campaign celebrating the power of vocal communication in fostering genuine connections. The campaign, which launched today, spans online and Out-of-Home (OOH) platforms across Malaysia, Thailand, and the Philippines. It underscores how real-time voice interactions can create deeper, more heartfelt bonds among users.
The campaign features Ain Edruce, a renowned Malaysian actress, host, and influencer, as the brand ambassador. Known for her authentic style, Ain exemplifies buz’s vision of meaningful voice-centered communication. Since 15 November, television commercials (TVCs) featuring Ain have rolled out on platforms such as YouTube, TikTok, outdoor screens, and even TGV cinemas. A month-long ad displayed prominently on Kuala Lumpur’s WOLO Bukit Bintang LED screen has brought buz’s message to the heart of Malaysia’s bustling capital.
Connecting Hearts Through the Power of Voice
Unlike text-based messaging, which often lacks tone and emotion, buz leverages voice communication to bring conversations to life. Its minimalist, user-friendly interface focuses on its signature bright green push-to-talk button, encouraging spontaneous and authentic connections. The app’s inclusive design ensures accessibility for all, including seniors and individuals with neurodiversity, breaking down communication barriers.
Voice Technology Redefined
buz integrates advanced AI features developed with OpenAI, enabling functionalities like instant voice-to-text transcription and real-time voice translation. These innovations ensure smooth, inclusive conversations across languages and settings, cementing buz as a global communication tool.
“In today’s world, people are seeking genuine connections,” said James Lin, chief executive officer of Vocalbeats. “buz was designed to prioritise the power of voice, offering a simple and intuitive interface. We believe that using our voices is the most natural way to express ourselves, and buz creates an environment for seamless, real-time conversations. Our AI-powered features make voice communication even easier, highlighting the ease and joy of real-time connection.”
A Platform for Genuine Expression
buz’s playful features—voice filters, Voicemojis, and multimedia sharing—further enrich user interactions. From professional connections to personal chats, buz empowers users to communicate with warmth and creativity, redefining instant messaging in Southeast Asia and beyond.
With over 20 million downloads globally and a strategic Research and Development hub in Kuala Lumpur, buz continues its mission to connect the world through voice. Available on the Apple App Store and Google Play Store, buz is reshaping how people communicate, one voice note at a time. 
