Avaland Berhad (formerly known as MCT Berhad) recently launched the “ACE by Avaland” customer engagement and loyalty mobile app whereby “ACE” stands for Avaland Connects Everyone.
The app is designed to enhance Avaland’s customer experience from the initial sales touchpoint all the way to post-HOVP (Handing Over Vacant Possession). Its key features include facilitating construction progress updates, key collection booking, defect management, maintenance fee payment, visitor management and facility booking. Other exciting key features include reward programs covering membership rewards, the “buyer-get-buyer” reward program and the “buyer’s repeat purchase” reward programme.
“Our aim is to enhance our buyers’ customer experience and provide seamless interaction with “ACE By Avaland”. With a host of features designed to cater to their property-related needs, we are confident this app will transform and elevate their overall customer experience with Avaland,” shared Teh Heng Chong, chief executive officer of Avaland.
“As we move into a digital-focus era, the property market is undergoing its own transformation with the introduction of property technology that is rapidly changing the industry’s brick-and-mortar ways. With the “ACE by Avaland” app, we believe that we are moving in the right direction” he said.
The launch of the “Ace by Avaland” app is very timely as Avaland recently completed its Casa Bayu development which is located at Avaland’s township, Cybersouth, in Selangor, Malaysia and handed over the units to its happy customers.
The Casa Bayu development is spread across 13.1 acres and comprises 80 units of low-rise apartments and 180 units of townhouses. Having recently bagged the best low-density development at the 2023 StarProperty Real Estate Developer Awards, Casa Bayu features luscious greenery and landscaping whereby 30 per cent of the development’s footprint is dedicated to greeneries.
“Casa Bayu was designed with our brand purpose in mind and aspires to create a positive change by creating communities and enhancing lives, with a special focus on green spaces. The planning guidelines only require 10 per cent green footprint but with this development, we’ve tripled the allocation,” shared Teh.
With a combined GDV of RM145 million, this project is 95 per cent sold with limited units remaining. This reflects the trust purchasers have in the Avaland brand and that its products are able to meet the needs and expectations of its customers.
Casa Bayu also recorded QLASSIC scores of 75 per cent for the low-rise apartments and 78 per cent for the townhouses, which is above the industry average of 75 per cent. This reinforces Avaland’s commitment to providing quality homes to all its purchasers and is also a testament to the success of Avaland’s transformation efforts when it transitioned from constructing its projects internally to utilising external main contractors.
“With enhanced quality standards and market perception of our product offerings, we see our upcoming projects throughout the Greater Klang Valley gaining significant market traction,” Teh highlighted.
Source: Avaland Berhad
