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As we prepare for our third Minggu Peniaga Kecil in July, we have already noted positive results that could have only been made possible with the support from our media partners who helped us to spread the word.
Almost 20K small businesses participating in July’s Minggu Peniaga Kecil promotion
Since our first promotion in May, the number of participating businesses have been steadily increasing. Our July promotion will now see almost 20K small F&B businesses nationwide benefitting from the promotion.
60% of participating businesses are from other states
Since expanding our delivery service beyond Klang Valley, there has been a steady increase of businesses joining our platform. In fact, we began in May with only 40% of small F&B operators outside Klang Valley participating in the promotion, however in July, we are excited to see more than 60% will make up the total of businesses participating in the Minggu Peniaga Kecil.
Participating businesses observed 30% uplift in sales vs pre campaign
Businesses observed an average of 30% increase in sales from the first two promotions. Majority of these businesses also continued to receive more steady orders compared to prior promotion periods. Furthermore, the promotions also helped them attract new consumers with an average of more than 56% of new consumers from both our May and June Minggu Peniaga Kecil promotions
But don’t just take our word for it – here’s what some of the participating businesses had to say. If you would like to speak to them further, we would be happy to assist to organise it for you.
Chong Pan Lin, Veggies World Cafe, Klang Valley – their orders increased by more than 2x after the promotion. Since opening the cafe over 6 years ago, the MCO has caused a decline in our business but delivery services have helped us a lot especially during the MCO. It has also allowed us to connect with new and regular customers.
Zulrushdi Ismail, Warung Mercik – Kambing Bakar, Klang Valley – Their orders increased by more than 3.5x after the promotion: Delivery services like Grab have helped us sustain our business even more during the MCO and helped us reach more consumers and have tripled our sales. The promotions that Grab keeps doing has also helped us in getting more customers compared to the usual days.
Our next Minggu Peniaga Kecil will begin on July 25, 2021 with a free delivery promotion for orders above RM25, on GrabFood and RM25 on GrabMart.
For more information on how we are supporting merchants, click here.
Source: Grab(Press Release)
