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This year, fans will be extra excited that the new limited-edition letters and emojis embossed cookies now feature more designs, 23 unique varieties to be exact. This sets the stage for OREO to spark playful snacking experiences, encouraging consumers to express themselves and ‘Say It With OREO’, beyond the usual words and written text.
“In the current situation where many consumers are keeping safe at home, spending more time with their loved ones and enjoying snacking time together, we hope to energise them with playful ideas while discovering fun ways to ‘Say It With OREO’ with this limited-edition embossed cookies. You can get creative with these OREO cookies to send a message to your loved ones, create a creative acronym such as “JOM”, “WALOA”, or share your message in local lingos – a simple yet exciting ways that ignites playful moments and meaningful connections,” says Arpan Sur, Head of Marketing, Mondelez International, Malaysia and Singapore.
Extending the fun on e-commerce platform, OREO is launching a limited edition ‘Say It With OREO’ fun pack on Shopee, Lazada and Panda Mart with the purchase of 4 multipacks of ‘Say It With OREO’ range. This fun pack consists of Bingo and Hangman game cards that are playable with the 23 designs of OREO letters and emojis cookies. Perfect for sharing with family and friends.
Along with the release of the limited-edition OREO cookies, the brand also announces the kick-off of its #SayItWithOREO nationwide campaign that includes exciting contest. It aims to encourage the creative and playful imagination of consumers through photo contest via WhatsApp. The contest is open from 1 June to 31 August 2021 for everyone above the age of 18x, with prizes worth up to RM100,000, such as laptops, tablets, kitchen appliance and many more. Visit www.SayItWithOREO.com to find out more.
The limited-edition OREO cookies are available in Original and Chocolate variant at all leading retailers, convenience stores and online merchant in the following packaging:
- 133 grams single pack @ RRP RM3.30
- 256.5 grams multipack @ RRP RM5.89
Source: Mondelez International(Press Release)
