At the recent 11th Public Relations Global Network (PRGN) Global Best Practice Awards, Malaysian public relations (PR) agency Perspective Strategies was named the biggest winner – taking home four Gold Awards in the Advocacy & Awareness, B2C/Consumer Communications, B2B Communications and Communications to Gen-Z categories, and three Silver Awards in the Public Affairs, Influencer Campaigns and Thought Leadership & Expert Positioning categories.
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“We are humbled and truly grateful to be recognised by the Public Relations Global Network during the PRGN Best Practice Awards. This year, there were a total of 106 submissions, showcasing the depth and quality of PR and Strategic Communications work from all over the world,” said Andy See, the Principal Partner and Managing Director of Perspective Strategies.
“We are eternally grateful to our clients for their confidence and trust in us, and these awards are a tribute to the work and commitment of the entire team at the firm. Importantly, this recognition is an excellent reflection of the quality of strategic communications work we have right here in Malaysia. The team has clearly showcased the ‘Malaysia Boleh’ spirit,” he added.
Two gold awards were clinched for PR campaigns executed for MAGGI Malaysia. For the B2C/Consumer Communications category, Perspective Strategies leveraged nutritionists, dietitians and macro-parenting influencers as key opinion leaders (KOLs) to introduce the brand-new MAGGI Nutri-licious, the first instant noodles in Malaysia to be certified with the Healthier Choice Logo (HCL). The win in the Communications to Gen-Z category was for the showcase of young talent in the MAGGI Secondary Cooking Competition with the aim of nurturing the younger generation to display their extraordinary cooking talent, as well as make the right nutritional choices.
Winning the gold award in the Advocacy & Awareness category, Perspective Strategies worked with Durex Malaysia to create a campaign that was anchored on creating a movement towards positive sexual health education, by partnering with various non-profit organisations and prolific individuals who share the same goals. The campaign also provided insights into Malaysian youths’ sexual attitudes and behaviours with its nationwide Durex #COMETOGETHER Survey, whilst engaging youth on the ground via workshops at colleges and universities.
“While we continue to augment our success stories in conceptualising consumer-focused campaigns through differentiated, multi-platform strategies, a large part of the communications work lies in business-to-business and thought leadership activations. The landscape of the PR industry has indeed witnessed the convergence of both disciplines, driving towards more cohesive stakeholder communications,” commented Tan May Lee, Partner and Executive Director of Perspective Strategies.
The final gold award received was in the B2B Communications for the work done for FedEx Malaysia, which focused on a strategic partnership with the SME Association of Malaysia as well as a multi-platform outreach to further raise the brand affinity of FedEx amongst the Small-Medium-Enterprises (SMEs) in Malaysia.
The PRGN Best Practice Awards is held annually as part of the global PR network’s effort to recognise and celebrate the best of its partner agencies’ work throughout the world. This year, the awards took place in Singapore during the network’s global meeting, aptly titled the PRGN Asian Summit 2022, as this was the first time the event was hosted in Southeast Asia.
PRGN is one of the largest networks of independent agencies in the world, present in over 50 market centres in Africa, Asia-Pacific, Europe, South America and North America. For further details on the PRGN Global Best Practice Awards 2022, please visit https://prgn.com/news/prgn-best-practice-awards-2022-in-singapore/.
