According to latest statement,recent figures released by the World Health Organization (WHO) listed Malaysia as the fattest nation in Asia, with other related problems like high blood pressure and diabetes following in the wake of obesity.
This has had a negative impact on both social conditions and the economy through loss of productivity, the KLCC Runners Group is doing its part to improve the situation, by keeping Malaysians active, which is more important now that people have been stuck indoors during the COVID19 pandemic restrictions.
To address the issue, the KLCC Runners Group and PichaEats are partnering to encourage a balanced lifestyle that includes healthy food and continual exercise in the fast paced life that has started now that the government has allowed certain outdoor activities. PichaEats Ready-to-Heat meals are healthy, balanced diet without any preservatives and MSGs. The meals also support the refugee communities as they are prepared by refugees.
Like many organisations, COVID19 disrupted PichaEats, not to be defeated by the virus it pivoted to a new service line, the ready-to-heat meals. The ready-to-heat meals are microwaveable meals allowing customers to store them chilled or freeze and then use them anytime they want. According to a survey by Vase.ai some 78% of Malaysians say they are regular users of food delivery services and make orders at least once every week. This partnership will take advantage of this trend.
PichaEats has one simple mission: to serve you great food. But as you enjoy great food, you are also providing an opportunity for refugees in Malaysia to start a new life. PichaEats specialises in delicacies from the homeland of our chefs – from Palestinian Hummus to Afghani Dumplings & Syrian sweets. Proving that healthy food can also be tasty food.
“This is a unique partnership that brings together our shared goal of empowering individuals to help transform people’s lives. Through healthy eating and an active lifestyle.” Stated Matthew Barsing the Founder of the KLCC Runners Group which has over 30,000 members on social media and is now recognised as one of the largest running communities in ASEAN.
“KLCC Runners Group has become hugely popular with runners, from beginners to elite athletes, in KL and beyond, with busy social media pages and an ever-growing presence as Malaysia’s Largest Running Community. Together with support of our founding sponsor, Malaysia Australia Business Council & our partner, Twin Towers Fitness Center! we will be developing innovative ways to get Malaysia Fit, and best of all, make it a real fun experience.” Stated Matthew who was is also the Vice-Chairman of the Malaysia Australia Business Council.
Join the KLCC Runners Group Facebook Community https://www.facebook.com/groups/klccrunners/ to know more about upcoming events!
