HKBN Group announces Elinor Shiu Promoted as the New CEO – Residential Solutions
HKBN Group (“HKBN” or the “Group”) is pleased to announce the promotion of Elinor Shiu from Chief Marketing Officer to Chief Executive Officer – Residential Solutions.
Elinor, together with Ben Hui, HKBN Co-Owner and Chief Commercial Officer – Residential Solutions, will accelerate the Group’s transformation from quad-play to infinite-play strategy in residential business, building on diversified, technology-driven telecom services into forging strategic partnerships. In particular they will leverage the advantage of HKBN’s massive customer base by matching the products and offers from the Group’s 100,000 enterprise customers (about 1-in-2 active companies in Hong Kong) to its 1 million residential customers (about 1-in-3 Hong Kong households), achieving strategic win-win-win for all parties.
HKBN Co-Owner and Group CEO NiQ Lai said, “Our residential business has seen impressive transformative growth under Elinor’s leadership. Today, our residential revenue is already bigger than that of the entire Group when we IPOed in 2015. With her well-earned promotion, Elinor will take a longer-term view, leading us beyond our current Co-Ownership III Plus period of FY19-21.”
Elinor said, “What sets HKBN apart is that we see every customer as our long-term partner rather than a short-term revenue stream. Such conviction drives every facet of our strategy and operations. The fact that our leadership team of William Yeung, Co-Owner and Executive Vice-chairman, NiQ Lai, Co-Owner and Group CEO, Billy Yeung, Co-Owner and CEO – Enterprise Solutions and I have most of our families’ net worth in HKBN stock means that we have skin-in-the-game and we are all hyper aligned to run HKBN as one single entity rather than a collection of silos. This is our unique Legal Unfair Competitive Advantage (LUCA).”
Elinor is a proud HKBN Co-Owner and a home-grown HKBN Talent with extensive hands-on experience in marketing and operations. She joined in 1994 as a Marketing Trainee and between 2008 and 2012 she demonstrated her future potential as the ‘Regional Mini-CEO’ of East Kowloon, responsible for all facets of the business for this region. Elinor earned her promotion to Chief Marketing Officer – Residential Solutions in March 2019, where she directed the marketing strategies and operations of the Group’s residential business.
SOURCE HKBN Group
