Program Overview
Clever marketing drives profit, product longevity, and brand loyalty. As companies either seek to build brand visibility in home markets or seek to take their products or services into new markets and channels, this Building a Brand Masterclass explores marketing on a global scale. The program equips you with valuable skill sets in brand strategy, brand communications, international strategic partnerships and brand commercial innovation.
The Building a Brand Masterclass will outline how to take your brand into new markets and build brand sustainability in your existing market.
Who is Kubi Springer?
Kubi Springer has over 20 years’ experience in branding and marketing. Kubi has delivered campaigns for some of the biggest clients in the world including:
- Nike
- Lloyds Bank London
- Adidas
- Blackberry
- L’Oreal Professional
- Rolls Royce London
- Mercedes-Benz Fashion Week
- MTV
- Wella and Sleek Cosmetics
According to Paolo Lucktung, a senior manager at the fashion division of Adidas, Kubi Springer is one of the top FIVE brand influencers in the United Kingdom in 2017.
A strategic marketer with a flair for creative solutions, Kubi has spent a large part of her career delivering international contracts including brand audits, strategic planning, global brand communications, brand training and capacity building.
Why Should I Join?
Join us to discover the tools to strengthen your brand’s value or visibility in either your home or international markets leading to enhanced business success.
What is a Brand? Discover the Essence of Branding
For example a brand is more than your Strapline, Logo, Recognition Signs/Signature or Colours and Packaging; A brand is your promise to your customer. It is the image and perception that they have of you, your staff, your branches/office, your products or services. It is a mechanism of trust and this is critical to ensure customer loyalty and repeat business.
The Art of Brand Communication & Return on Investment (ROI)
Increasing the businesses bottom-line should be at the core of all marketing and brand communication activities. Enhancing your brand visibility and value should have a direct impact your companies’ profit margins. From Google Analytics, to social media engagement, press coverage to above-the-line brand impressions; all brand communication and product promotions should impact the sales of the business.
Brand Differentiation. It’s more than just the 4 P’s of Marketing
Today’s marketers needs to go beyond the 4 P’s for global brand success. There is a real need for marketers and brand owners to adopt Emotional Intelligence (EQ) and Customer Relationship Management (CRM) to develop brand differentiation that penetrates multiple markets and traverses cultural norms.
How to Join?
Kindly register online here: http://www.eurasia-eu.com/masterclass-2017
