SEOUL, South Korea, June 13, 2019 /PRNewswire/ — Amorepacific, Korea’s largest beauty company, today announced the launch of global luxury skin care brand Sulwhasoo on LazMall. This marks the extension and strengthening of the beauty company into the Southeast AsiaeCommerce market.Sulwhasoo’s Super Grand Opening on LazMall reflects Lazada’s position as the partner of choice for international brands seeking an eCommerce gateway in Southeast Asia, and its leadership in bringing prestige beauty brands to shoppers.
“The influence of South Korean beauty trends and culture in this region is undeniable, and we are pleased to bring one of Korea’s top skincare brands Sulwhasoo online with Lazada – reinforcing our leadership in the beauty category and in serving our female customers,” said Lazada Group President Jing Yin.
Earlier last month, Lazada and Sulwhasoo’s operating company Amorepacific signed a memorandum of understanding (MOU) to expand the company’s brand footprint. The launch of Sulwhasoo on LazMall is part of Amorepacific’s strategy to extend its luxury portfolio reach to a younger audience in the region.
The South Korean beauty and cosmetics conglomerate is already leveraging Lazada’s platform for distribution of four key brands including LANEIGE, Mamonde, innisfree and ETUDE HOUSE. These brand stores are housed on LazMall, a dedicated space for shoppers to get direct access to trusted leading international and local brands, top-rated online brands and authorised brand distributors.
“Lazada is the region’s eCommerce leader, particularly in the beauty space, and the best possible partner to take our business online in Southeast Asia. We hope to bring Sulwhasoo’s value of asian beauty to more customers and help them experience our unique beauty solutions in a new way,” said Mina Kim, Senior Vice President of Sulwhasoo at Amorepacific.
The Super Grand Opening of Sulwhasoo store on LazMall will take place on 13 June 2019, when shoppers in Indonesia, Malaysia, Singapore, Thailand and Vietnam can access Sulwhasoo’s holistic range of beauty products, including the brand’s best-selling signature serum – First Care Activating Serum EX.
Embodying Sulwhasoo’s philosophy of harmony and balance, the serum’s unique JAUM Balancing Complex(TM) solution helps deflect signs of aging and is an activating serum that enhances the effectiveness of other products that follow.
