According to the latest statement by Cosmo Restaurants Sdn Bhd (Burger King® Malaysia), a franchisee of Burger King Corporation today announced its plan to grow its restaurant base by another 20% by year end.
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The announcement was made in conjunction with the launch of Burger King new visual identity that will be present throughout all touchpoints of the guest experience. The brand will be rolling out a new brand logo, packaging, crew uniforms and restaurant signage and décor.
The new restaurant design also allows for better management of physical distancing procedures and close contact management as it includes drive-in, QR code ordering system and web applications.
“This is the first complete rebrand in over 20 years inspired by real and delicious food. The streamlined design is an authentic representation of Burger King recent improvements to taste and food quality standards, and the removal of colors, flavors and preservatives from artificial sources in its recipes. We have adapted to the times and embraced the profound changes to remain relevant,” said Burger King® Malaysia CEO Ng Lee Tieng.
She added that with the brand rebrand, Burger King Malaysia is determined to forge ahead and continue with its aggressive expansion plan despite pandemic.
Burger King Malaysia currently manages over 120 restaurants in Malaysia and aims to open 25 restaurants by the end of 2021.
The new restaurants will bear the new visual identity and the set up cost will amount up to RM30 million.
“In the face of the pandemic-stricken market last year, we invested 22mil and opened up 18 new restaurants, eight of which were launched in December and carried the new visual identity,” she said adding that the new restaurants will also contribute to job creations all over Malaysia.
Ng also said that between March last year and now, Burger King Malaysia spent more than one million Ringgit on disinfectants, gloves and face masks for all its restaurant employees and diners.
Burger King Malaysia, she said, will continue to enhance its safety procedures to keep its personnel and guests safe.
“We will also remain steadfast to support the community in ways we do best – by delivering fresh high-quality burgers to frontliners at hospitals and roadblocks as well as those who are involved in delivery services,” Ng said.
