Below is the speaker lineup so far:
- Lucinda Barlow, Senior Director, Head of APAC Marketing, Uber
- Fahad Najeeb, Head of Data/Martech Platforms & Engineering, Latitude Financial Services
- Samit Malkani, Head of Brand & Creative Marketing, SEA & India, Google
- Tara Crosby, Head of Sales, SEA, Twitch
- Siddhant Raizada, Head of Global Marketing, Kristal.AI
- Borko Kovacevic, Chief Operating & Marketing Officer, Microsoft Singapore
- Rajiv Dingra, Founder & CEO, RD&X Network
- Varun Sharma, VP, Asia Pacific & Japan, Emplifi
- Vikas Virjania, Head of IT, Digital Strategy & Innovation, BMW Group AU & NZ
- Amrita Asrani, Global Brand Marketing Director, Reckitt
- Lauren Stephenson, VP of Global Marketing, Shootsta
- Zeeshan Muhammad Khan, Head of Marketing, LEGOLAND Malaysia Resort
- Greg Armshaw, Senior Director of Strategy, APAC, Brightcove
Last year, The Virtual MarTech Exchange Summit hosted more than 1,000 attendees from around the globe in 10 sessions packed with top-notch insights plus great breakout sessions hosted by the Summit’s elite partners.
This year, the Summit will cover a plethora of subjects, including:
- Hyperpersonalisation
- Gamification
- Digital Engagement
- AI & Machine Learning
- Storytelling
- Cloud Technologies
- CDP
- Digital Transformation
On 8 December, Lucinda Barlow, Senior Director of Marketing, APAC at Uber will discuss how Uber engaged with customers and boosted revenue from effective cross-channel marketing. During this session, discussion will touch on:
- Creating marketing strategies that prioritise personalisation and human touchpoints; and
- Designing omni-channel customer journeys that are seamless.
On 9 December, Samit Malkani, Head of Brand & Creative Marketing, SEA & India at Google will discuss captivating storytelling strategies to forge authentic connections and customer engagement in 2022. This session will deep dive into:
- How to storify a brand message?
- What makes a story great and authentic?
- How stories can be more engaging and eventually memorable in the era of shortening attention spans?
See the full agenda here.
With many interesting discussions scheduled to take place, there are many reasons to attend the Summit:
- ONLINE NETWORKING: The Virtual MarTech Exchange Summit is bursting with opportunities for online networking through Slack.
- LIVE STREAMING: Unlike many other virtual events, The Virtual MarTech Exchange Summit is not recorded, making it rewarding and engaging with live Q&A sessions.
- TOP SPEAKERS: The MarTech Summit will provide you with 20+ speakers from a variety of industries and backgrounds to give the latest insights into MarTech.
- VENDOR X INDUSTRY VIEWS: All sessions will host speakers from both industry and vendor verticals providing insights and views from both sides.
- FIRESIDE CHATS ONLY: All sessions will be held in fireside chat format allowing audiences to learn how different companies react and solve similar issues.
- 2 DAYS: Different agenda on both days that will maximise participants’ learning and networking experience.
The Virtual MarTech Exchange Summit this year is supported by Brightcove, ReBid, ON24, Shootsta and Emplifi as its partners.
Registration is now open for The Virtual MarTech Exchange Summit taking place on 8 and 9 December.
For more information, visit www.themartechsummit.com/virtual-exchange-summit.
