Vivid Sydney: The intersection of Art, Technology and Commerce
By Somaya Ong
Vivid Sydney has taken the concept of innovation as something that is done in hip tech company or design studio and transplanted it into the very DNA of the city and its people. Vivid Sydney has attracted people from all over Australia and the world to bathe in an atmosphere of light both figuratively and literally, and made a pretty interesting winter tourism product at the same time.
Vivid Sydney is a 23-day festival of light, music and ideas, held from the 26th May to the 17th June 2017. Vivid Sydney features many of the world’s most important creative industry forums, a mesmerising free public exhibition of outdoor lighting sculptures and installations and a cutting-edge contemporary music program, creating the “Vivid Sydney is a festival of light, music and ideas.”
The official site could not have said it better “Vivid Light transforms Sydney into a wonderland of ‘light art’ sculptures, innovative light installations and grand-scale projections for all to enjoy – for free. It is a magical celebration of light-design excellence and the world’s largest outdoor ‘art-gallery’: a unique Vivid Sydney experience. Vivid Light engages lighting artists, designers and manufacturers from around Australia and the world to illuminate, interpret and transform Sydney’s urban spaces through their creative vision.”
Imagine attending a conference or a workshop and at night you are treated to a fabulous display of creativity and the thousands of people on the water, air and around the city enjoying the atmosphere. Vivid Ideas is the Asia Pacific’s annual celebration of innovation, creativity and community, building audiences and markets for the creative industries, and offering professional development opportunities across the sector. The program truly spans the innovation and imagination sector: from technology and start-up culture to design and architecture, film and screen content to visual arts and performance, advertising and marketing to animation, VFX, lighting and events.
From a business perspective the festival, Vivid Ideas brings together business and creative leaders for professional development, information updates on their industries, market opportunities and innovation: gathering all the conversations, conventions and big announcements in Sydney. Which draws the attention of the world on a city that is taking a lead in innovation globally. For more information visit https://www.vividsydney.com/
Where to stay?
Located in the heart of Sydney just walking distance to some of the most-lively spots during the festival is The Grace Hotel has been beautifully restored to its former glory, making it one of Sydney’s most prominent historical landmarks, a fine example of Neo-Gothic architecture with contrasting Art Deco interior.
Located in the heart of Sydney, this heritage-listed hotel offers a warm and personal service with the luxury of a 4 1/2 star hotel exuding a unique blend of old world charm with modern comfort to meet the needs of guests today, for more information visit http://gracehotel.com.au/
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