In a groundbreaking collaboration that unites culinary innovation with iconic Malaysian intellectual property, TMG Ventures (TMGV) proudly announces its partnership with Les’ Copaque Productions to bring the iconic ‘Upin & Ipin’ brand to life through an immersive themed-restaurant experience in the Klang Valley starting with Kuala Lumpur.
“Teaming up with Les’ Copaque Productions to introduce the ‘Upin & Ipin’-themed restaurant is an honour and a momentous occasion,” remarked Suhazlee bin Othman, executive director of TMGV.
“This partnership not only celebrates an iconic Malaysian brand but will also establish a unique dining destination for ‘Upin & Ipin’ enthusiasts, foodies, and families. We are excited to explore new horizons for the ‘Upin & Ipin’ brand in Southeast Asia and beyond,” continued Suhazlee.
Les’ Copaque Productions, the visionary powerhouse behind the endearing ‘Upin & Ipin’ animation series, boasts a legacy of delivering top-tier 3D animations that resonate universally. Over the last 16 years and through 17 seasons, twin brothers Upin and Ipin have stolen hearts with their innocence, humour, and profound life lessons.
With a social media presence numbering in the millions (10 million YouTube subscribers, 14.3 million Facebook followers), ‘Upin & Ipin’ have grown a massive fan base both domestically and overseas. Furthermore, the show ranks regularly among the Top 10 Most Watched shows on Netflix Kids and other streaming services.
“TMG Ventures is a kindred spirit, sharing our passion for crafting extraordinary experiences,” shared Haji Burhanuddin Md. Radzi, managing director of Les’ Copaque Productions.
“The Upin & Ipin brand champions community, diversity, and family, and our collaboration with TMG Ventures will bring these values into the culinary scene. Together, we aim to create a fun dining experience that serves up quality food while capturing the essence of Upin & Ipin,” added Haji Burhanuddin.
While the local Malaysian audience for ‘Upin & Ipin’ is by no means modest, its popularity in Indonesia is further indication of its appeal with the series being broadcast on the national channel, MNCTV Indonesia, for five hours per day. Additionally, the show has also aired in Singapore, Brunei, Vietnam, Thailand, India, and even Canada. Given this extensive international appeal, expansion to foreign markets is part of the grand plan for this restaurant concept.
With conversations for the first ‘Upin & Ipin’-themed restaurant taking place with landlords in the Klang Valley, this venture promises to be a space where entertainment and dining converge, providing families, enthusiasts, and fans a chance to enjoy various international cuisines while experiencing the world of ‘Upin & Ipin’. The culinary offerings on the menu will be the product of a close collaboration between TMG Ventures’ seasoned F&B team and Les’ Copaque Productions.
TMG Ventures (TMGV) is the owner of multiple food and beverage (F&B) brands with locations all over the Klang Valley including its flagship The Majapahit Restaurant at Mont Kiara with its innovative and refined take on Southeast Asian cuisine. Other brands created by TMGV include nasi padang brand, Warung Padang; Indonesian penyet specialists, Penyet Jakarta; and fast-casual Southeast Asian dining brands Gajah Mada and Rasa Nusantara. The group has also acquired a number of western brands such as Mikey’s Original New York Pizza, NY Burger Co. and the Las Vegas-born Tail & Fin.
Source: TMG Ventures
