Leading global travel service provider Trip.com announced on 21 November a strategic partnership with Meru Utama Sdn Bhd (VGI Airports) to launch a high-visibility brand campaign at Kuala Lumpur International Airport (KLIA).
The campaign will see Trip.com branding prominently displayed across key out-of-home (OOH) advertising spaces throughout KLIA, including aerobridges, airside, and landside areas, reaching millions of travellers worldwide.
This collaboration marks a significant step for Trip.com as it continues to expand its presence in the Southeast Asian market, leveraging KLIA’s status as one of the region’s most important travel hubs.
The campaign will enhance brand awareness by leveraging high-traffic locations at KLIA, including aerobridges, walkways, and other prominent spaces in the airport, to connect with millions of passengers annually.
Stephane Thong, general manager of Trip.com Malaysia, said, “We are thrilled to partner with Malaysia Airports on this exciting brand campaign. Kuala Lumpur International Airport is a key gateway to Asia and beyond, making it an ideal platform to showcase Trip.com’s offerings to an international audience. This collaboration not only boosts our brand visibility but also demonstrates our commitment to supporting the resurgence of global travel.”
Herman Lim, general manager of VGI Airports, added, “As the appointed media concessionaire for KLIA, we are delighted to welcome Trip.com as a key brand partner. The synergy of this partnership perfectly demonstrates the power of advertising at one of Asia’s premier airports, with Trip.com’s global reach and innovative travel solutions resonating well with the diverse international audience passing through KLIA’s terminals.”
KLIA is one of the busiest airports in Southeast Asia, serving as a major transit point for international travellers. The recent 14-17 September long weekend in Malaysia saw a substantial increase in travel demand, with bookings for Kuala Lumpur growing 174 per cent year-on-year. Top outbound destinations for Malaysian travellers in that period included China, Singapore, Indonesia, and Thailand.
The campaign will give passengers greater awareness of Trip.com’s comprehensive travel solutions, from flight bookings to hotel accommodations, car rentals, and destination experiences. It reinforces Trip.com’s commitment to providing seamless and innovative travel services to its users.
Source: Trip.com (Press Release)
