Pullman Hotels & Resorts, the flagship premium hotel brand of Accor, has created an innovative concept room to meet the blended needs of today’s travellers. ‘The Transforming Room’ is a high-spec, high-tech space designed to be a place to work, meet, socialise, work-out, relax and sleep. The Transforming Room is the culmination of two years of research on consumer behaviour, business traveller needs and design innovation. The brand will integrate insights from the concept room into the future transformation of Pullman, with flexible environments that cater to the dynamic needs of modern travellers.
With a visionary mindset rooted in serving the lifestyle needs of professionals, Pullman understands that the world is constantly evolving, and so too are the ways in which people travel, collaborate, ideate, and connect. Located in Pullman Singapore Orchard, the concept room serves as a pioneering showcase of the brand’s innovative spirit, allowing guests to experience firsthand the design and cutting-edge features that will shape the next generation of Pullman hotels. The Transforming Room is fully wired with thoughtful technologies and digital enhancements, enabling guests to adapt their personal environment with the touch of a button.
“Pullman is embracing the fluidity of contemporary lifestyles and championing a softer approach to productivity,” said Benoît Racle, Global Brand President, Premium at Accor. “And that’s precisely what the Transforming Room is designed to embrace. This innovative space seamlessly adjusts to the ever-changing needs of our guests throughout their stay, enabling them to effortlessly blend their needs in one space. Through cutting-edge design changes, the Transforming Room seamlessly transitions to cater to guests as they shift from work to wellness, socialising, or relaxation, ensuring a truly adaptive and enriching experience. The concept room is a model for the future of hospitality at Pullman, which aims to flex to serve the evolving needs of today’s traveller through curated and people-centric space and service-design.”
Pullman is a brand that designs and creates social spaces that unite diverse minds, welcoming today’s visionaries who don’t compartmentalise their time as work or leisure, but see their time more fluidly, effortlessly blending social interactions and business moments. From a stylist in town on business who needs space to meet with clients; to an entrepreneur, eager to explore the city, while having their own office space with room for morning yoga, to a local resident hosting an intimate dinner with friends, The Transforming Room is designed to adapt effortlessly, to be a space that inspires productivity, whatever the purpose.
“At Accor, we are constantly pushing the boundaries of design and technology to enhance the guest experience,” said Damien Perrot, Global Chief Design, Technical Services & Innovation Officer for Premium, Midscale & Economy Brands, Accor. “The Transforming Room is a groundbreaking research initiative that allows us to observe and understand how guests interact within a multi-functional space. This insight is invaluable as we continue to innovate and create environments that adapt to the diverse and evolving needs of our guests, ensuring Pullman remains at the cutting edge of hospitality design.”
In The Transforming Room, restorative sleep experiences are achieved through a multi-sensory journey that helps guests relax and fall into a deep slumber. At the end of the day, housekeeping lower the custom designed Murphy from its discreet storage wall. With a few swipes of the app, the video screen switches off, blackout curtains slide shut, and the COMPOZ parfum module engages a series of scents to create an atmosphere that influences and induces sleep.
Mornings in the Transforming Room offer a personalised multi-sensory wake-up experience. At the touch of a button, the curtains slide apart to fill the room with natural daylight, boosting the body’s serotonin production. Throughout the day, scents can be shifted to suit various moods or activities, and these playlists of scents are set using the room app.
The Transforming Room prototype app also provides a variety of fitness and mindfulness sessions currently provided by PELOTON as well as Digital Art by ARTPOINT. The modular interiors easily shift to create extra space for wellness routines and workouts. The app is used to select personal wellness pursuits, guided by professional trainers, and displayed on the large in-room screen.
In-room dining is brought to the next level. With the Murphy bed returned to its hidden home in the wall, there is space to create an intimate private dining experience – ideal for a special dinner date, a celebration among friends, or a working lunch for a team of busy creatives.
The Transforming Room at Pullman Singapore Orchard is available to book for work, meeting, social gatherings and, of course, sleeping.
Source: Pullman
