In a remarkable partnership that blends culinary innovation with an iconic Malaysian intellectual property, ZING Eat Sdn Bhd (ZING) and Les’ Copaque Productions have signed a term sheet as a meaningful first step toward collaboration on a range of exciting ‘Upin & Ipin’ virtual dining brands.
ZING is a food and technology company, dedicated to revolutionising the culinary landscape through innovative solutions and technology-driven experiences. As a trailblazer in the food and beverage (F&B) industry, ZING is at the forefront of utilising generative AI to transform the way F&B brands operate and engage with their customers.
“Creating virtual food brands around the ‘Upin & Ipin’ universe is a great opportunity,” commented Eu-Jinn Chan, vice president of ZING. “We are excited to partner with Les’ Copaque in exploring new avenues for creativity and innovation with this cherished homegrown brand.”
Creators of ‘Upin & Ipin’, Les’ Copaque Productions, is a creative powerhouse in the animation industry and is renowned for its exceptional 3D animations that have gained international recognition. With a legacy spanning close to two decades, Les’ Copaque has consistently delivered captivating content that transcends cultural boundaries. Through their iconic creations, Les’ Copaque has earned a reputation for crafting endearing characters that entertain and impart meaningful life lessons.
“The essence of ‘Upin & Ipin’ is rooted in community, diversity, and family,” shared Karyabudi Mohd. Aris, director and head of international marketing of Les’ Copaque. “Our collaboration with ZING Eat is an exciting one as we look towards new ways to engage and serve fans of ‘Upin & Ipin’ both new and old. Together, we aim to create food brands that not only serve delectable food but also capture the character of the ‘Upin & Ipin’ identity.”
The ‘Upin & Ipin’ virtual brands will find their home in 11 ZING Food Hubs – online and offline fulfilment centres that are strategically located across the Klang Valley. Customers can access the virtual brands via ZING’s partnered third-party delivery platforms – GrabFood, foodpanda, and ShopeeFood. Additionally, as ZING offers catering services for existing brand partners, a customised and branded ‘Upin & Ipin’ catering service is also in the works with the aim of delivering a bespoke brand experience to customers regardless of location.
This exciting venture sets a new standard for the intersection of food and entertainment, creating another avenue for families, foodies, and fans to indulge in quality cuisine while soaking in the charm of the ‘Upin & Ipin’ universe. Furthermore, with ZING’s plans to expand into foreign markets, these ‘Upin & Ipin’ virtual brands stand to be introduced in Singapore, Indonesia, and other regions in the future.
Source: ZING Eat Sdn Bhd
