Eucerin, a global pioneer in holistic dermo-cosmetic skincare, officially launched the Even Radiance Range this month. This range was inspired by the efforts of creating a skincare range to help consumers achieve glowy, radiant and Korean glass skin. The event also saw a special appearance by Jongseo Jun, an award-winning South Korean actress.
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A recent study by Eucerin revealed that 68 per cent of Asian consumers expressed dull-looking skin or dryness in their skin as still being one of their major concerns¹. Common concerns within the group include dull-looking, non-radiant and dehydrated, oily skin and uneven skin tone. The cause is high stress and active lifestyles, lacking proper sleep, or long-term exposure to UV and blue light causing the skin to become dull, dehydrated and even damaged.
As Korean trends take the world by storm, one thing has always stood out, how radiantly their skin glows especially in impossibly low light! Guided by innovation, and over 100 years of German technology with Asian skin experts, Eucerin has committed itself to revitalising your skin and bringing you a range that will undoubtedly help you get that glass skin look.
The Even Radiance Range sees the introduction of three new groundbreaking products that boast 3x higher effectivity than Vitamin C for radiant skin and triple the restoration, plumping and revitalising effects². Now you can achieve the glass skin glow with 90% brighter and 91 per cent dewy skin in two weeks³.
With clinically proven research, the Even Radiance Range features a number of new key ingredients:
- Niacinamide & Licorice Extract – A potent antioxidant that neutralises free radicals induced by UV rays, environmental and lifestyle factors to reduce dull-looking skin at its root. It helps with skin dullness by inhibiting the effects of UVB-induced skin damage and accelerates healing at a cellular level for 90 per cent brighter.
- Aqua GG & Panthenol – It is the next generation of moisturising active ingredients able to be absorbed deeper into the skin without greasiness. They have excellent moisturising, soothing and regenerative properties for a 91 per cent dewy glow.
With these ingredients combined and applied to your skin, you’re able to achieve 91 per cent dewy glow skin and 90 per cent brighter skin.
Eucerin Even Radiance Range
Water Gel Moisturiser | 50 ml | RM 138.00
A water-based gel moisturiser that is fast-absorbing – it brightens, hydrates and rejuvenates the skin for more dewy, radiant and glowing skin in just two weeks. Clinically proven, the moisturiser shows up to a 90 per cent increase in skin brightness and 91 per cent increase in skin glow.
Key Ingredients: Niacinamide, Licorice Extract, Aqua GG & Panthenol
2-Step Ampoules: Bright & Glow Ampoules | 15 ml x2 | RM 169.00
Bright Ampoule
The first of two, this serum has a water-light texture that penetrates deep into the skin layers. It acts to inhibit free radicals to recover dull & damaged skin at the root cause whilst reactivating the skin cells for better absorption of the second serum.
Key Ingredients: Niacinamide, Licorice Extract, Aqua GG & Panthenol
Glow Ampoule
The second serum has a milky translucent texture that nourishes and moisturises the uppermost layer of skin, regenerating skin cells and increasing the brightening efficacy to combat dull or uneven skin tones.
Key Ingredients: Lumiscin, Aqua GG, Panthenol
Dark Circle Corrector | 15 ml | RM 160.00
A rich gel cream with long-lasting hydration. Without the greasiness, it is an easy 3-in-1 to restore, plump and revitalise your under eyes by reducing dark circles, puffiness and fine lines.
Key Ingredients: Licorice Extract, Lumiscin, Aqua XYL, Haloxy
The Eucerin Even Radiance Range will be available for purchase in all leading pharmacies and on E-commerce platforms.
References:
¹ Eucerin BHT Global Brand Health Oct 2020, MY.
² REJUVENATION RESEARCH Volume 10, Number 2, 2007 © Mary Ann Liebert, Inc. DOI: 10.1089/rej.2006.0513
³ PIU Study from S. Korea with 80 respondents, 4 weeks
Source: Eucerin
