7.11 Day, which falls on 11 July every year, is almost here again! To celebrate, 7-Eleven will run a whole host of offers and giveaways throughout July to thank customers for their support, starting with the biggest deal yet: $1.10 off STOREWIDE with minimum $7 spend*, from 10 July (7am onwards) to 12 July! Receive a free treat of Mr Softee Matcha in the same period with any purchase.
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7-Eleven is also launching a selection of classic Ready-to-Eat items inspired by the colours of 7-Eleven, and a trio of exclusive sweet treats from Japan to celebrate this special day!
From 7 July, taste the colours of 7-Eleven
A feast for the eyes and the taste buds – 7-Eleven created five eye-catching, limited-edition 7-SELECT products inspired by the iconic colours of the 7-Eleven logo. Add a pop of colour to your meals this July!
7-SELECT Herb Roasted Chicken with Cauliflower Rice Salad (U.P. $5.50, Promo Price $5.20) If you’re looking for a light meal, try this wholesome salad featuring roasted herb chicken thigh, orange pumpkin cubes, roasted almond flakes, cauliflower rice, cherry red tomatoes and fresh romaine lettuce with a Japanese-style wafu dressing.
7-SELECT Baked Chicken & Egg with Avocado Wrap (U.P. $3.80, Promo Price $3.50) This tomato-coloured tortilla wrap features colourful fillings: a combo of avocado chunks, corn frittata, baked chicken breast, all served with a smoky aioli sauce. Your go-to for a midday snack, this tortilla wrap is perfect for a nutritious bite on the go!
7-SELECT Kitsune Chilli Udon (U.P. $4.50, Promo Price $4.20) Fans of Japanese food will love this springy, al dente chilli udon that is served in a dashi and authentic mentsuyu (soy sauce and bonito flakes) soup base. The bowl of umami goodness is topped with deep-fried tofu brought in specially from Japan.
7-SELECT Crabstick Salad Herb Roasted Chicken Sandwich (U.P. $3.50, Promo Price $3.30) Soft slices of tomato-coloured bread boasts a creamy salad filling of crab sticks, sweetcorn, celery and onion mixed in a rich dill sauce. Layers of iceberg lettuce, chicken breast and cheddar cheese make this delicious sandwich tastes as good as it looks!
7-SELECT Sambal Chicken Pandan Rice Onigiri (U.P. $2, Promo Price 2 for $3.80) 7-Eleven took inspiration from our iconic local dish, nasi lemak, to create this naturally green, pandan-infused coconut rice ball. Topped off with a scrumptious mixture of sambal chicken and onion, taste this fusion dish with an added 7-Eleven twist – a cute conversation starter for sure!
Upgrade teatime with sweet Japanese treats and all-new 7Café flavoured syrups
For those with a sweet tooth, look out: A trio of exclusive desserts directly imported from Japan under 7-SELECT. From Japanese flour to Hokkaido milk, all three desserts are made with quality ingredients, and available for a limited time only. Don’t miss out!
7-SELECT Double Layer Custard Cream Puff (U.P. $1.90) These decadent puffs are filled with a generous dual layer of rich vanilla custard and whipped cream and encased in a light choux pastry shell.
7-SELECT Milk Cream Roll Cake (U.P. $1.90) Each sinfully tasty slice features feather-light sponge made using Japanese flour wrapped around a whipped cream filling.
7-SELECT Vanilla Mille Crepe Cake (U.P. $4) Mille means “a thousand” in French, which is quite a fitting name for this classic Japanese cake. Soft whipped cream is spread between layers of thin, fluffy crêpes – a teatime indulgence indeed.
For the perfect combo to end a meal, get the Vanilla Mille Crepe Cake and Double Layer Custard Cream Puff or Milk Cream Roll cake at $5.40 from 7 July – 3 August.
What goes better with a piece of cake than a hot cup of 7Café coffee? Now you can customise your own cup of coffee with 7Café Flavoured Syrups (U.P. $0.50, Promo Price $0.40) available in two tempting flavours – Caramel Syrup and Hazelnut Syrup. Available in handy capsules, just mix one into a 100% Arabica 7Café beverage, hot or cold. With this instant dash of flavour, your daily cuppa is upgraded to a creamy Caramel Cappuccino or aromatic Hazelnut Latte!
For more details on launch dates and promotions, please refer to this summary table:
| Product | RSP | Promotion | Promo Period | Launch Date |
| 7-SELECT Herb Roasted Chicken with Cauliflower Rice Salad | $5.50 | $5.20 | 7 Jul – 3 Aug 2021 | 7 Jul 2021 |
| 7-SELECT Baked Chicken & Egg with Avocado Wrap | $3.80 | $3.50 | ||
| 7-SELECT Kitsune Chilli Udon | $4.50 | $4.20 | ||
| 7-SELECT Crabstick Salad Herb Roasted Chicken Sandwich | $3.50 | $3.30 | ||
| 7-SELECT Sambal Chicken Pandan Rice Onigiri | $2.00 | 2 for $3.80* valid with 7-SELECT Tuna Mayo, Chicken Teriyaki, Grilled Salty Salmon, Salmon Tartar and Chicken Katsudon Onigiri | 7 Jul – 17 Aug 2021 | |
| 7-SELECT Double Layer Custard Cream Puff | $1.90 | $5.40 for 7-SELECT Vanilla Mille Crepe Cake + Custard Puff or Milk Cream Roll Cake | 7 Jul – 3 Aug 2021 | |
| 7-SELECT Milk Cream Roll Cake | $1.90 | |||
| 7-SELECT Vanilla Mille Crepe Cake | $4.00 | |||
| 7Café Flavoured Syrup capsule (Caramel/ Hazelnut) | $0.50 | $0.40 |
*Excluding the purchase of cigarettes, parking coupons, bill payments, top up services, lottery sales, e-gift cards, collectible redemptions with cash, pre-orders, foodpanda, meal kits and other delivery service purchases. Promotion is available at all stores excluding airport and hospital stores. Discount capped at $1.10 for minimum spend of $7.
More promotions and updates can always be found on the 7-Eleven Singapore Facebook page so stay tuned!
Source: 7-Eleven(Press Release)