– 20% increase in outbound searches, and 12% increase in inbound
– Thailand, Indonesia, and Philippines are the most searched international destinations.
After months of travel restrictions, Agoda reveals surge in searches for both outbound and inbound destinations after the New South Wales Government announcement (17 September) that travellers will no longer be subject to hotel quarantine and will be able to do seven-day home quarantine instead. The global digital travel platform revealed a 20 per cent surge in Australians searching for international destinations, and 12 per cent surge in search for inbound traveller to Australia, in the two days following the announcement, against the seven-day prior average.
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“Australians just love to travel, and since the announcement on Friday to lift some quarantine restrictions, we have seen a surge in searches for both outbound and inbound travel reflecting a consumer behaviour pattern what we have seen in other markets as travel restrictions have eased. People are still very keen to travel. Around the world, we are seeing optimistic signs of international travel returning as traveller confidence grows as vaccine rates increase and travel restrictions begin to ease. This is bound to cause delight for Australian hoteliers who have relied on domestic travel for more than a year. Agoda’s search data showed that Thailand, Indonesia, Philippines, Japan, United States, are the top searched destinations for Australians in the days following the announcement. Top inbound searches to Australia were from the countries and regions including the United States, South Korea, Taiwan, France, and Hong Kong,” said Zsuzsanna Janos, Agoda’s Director of Oceania.
Agoda is helping hoteliers to get noticed by these travellers but using its data to monitor global trends in real time and be ready to put marketing spend in places as they open up and capture those bookings for its partners.
SOURCE Agoda (press release)
