World Book Day 2021: Gibraltar BSN spreads the joy of reading by building Children’s Library at local kindergarten

    “Few children learn to love books by themselves. Someone has to lure them into the wonderful world of the written word; someone has to show them the way.’’ – Orville Prescott

    Lee Kok Wah, CEO of Gibraltar BSN and Susan Ong, CMO of Gibraltar BSN together with Teachers at Tabika Perpaduan Puan Linda and Puan Zaidah. From left to right: Puan Linda Liau – Teacher, Tabika Perpaduan; Puan Zaidah binti Mohd Yusof – Teacher, Tabika Perpaduan; Lee Kok Wah – Chief Executive Officer, Gibraltar BSN Life Berhad; and Susan Ong – Chief Marketing Officer, Gibraltar BSN Life Berhad. Gibraltar BSN/Press release.
    Lee Kok Wah, CEO of Gibraltar BSN and Susan Ong, CMO of Gibraltar BSN together with Teachers at Tabika Perpaduan Puan Linda and Puan Zaidah. From left to right: Puan Linda Liau – Teacher, Tabika Perpaduan; Puan Zaidah binti Mohd Yusof – Teacher, Tabika Perpaduan; Lee Kok Wah – Chief Executive Officer, Gibraltar BSN Life Berhad; and Susan Ong – Chief Marketing Officer, Gibraltar BSN Life Berhad. Gibraltar BSN/Press release.

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    In conjunction with World Book Day on 23 April 2021, Gibraltar BSN Life Berhad (“Gibraltar BSN”) has built a small community library for the children of Abdullah Hukum Apartment.

    The library is located at the Apartment’s residential kindergarten, Tabika Perpaduan. The kindergarten serves a total of 30 children between the ages of five to six years old and is the first step in the formal education of the children of B40 families living in Abdullah Hukum Apartment.

    Lee Kok Wah, Chief Executive Officer of Gibraltar BSN said, “Reading expands imagination and books create worlds. We all know that literacy development is crucial to a child’s overall development but for the B40 population, reading can be an expensive hobby. By building a well-stocked children’s library, we hope to sow the seeds of imagination in the children of Abdullah Hukum and bring positive impact to their growth.”

    The bookshelves were sponsored by Gibraltar BSN while the children’s books comprising educational, literature, and picture books were donated by Gibraltar BSN’s staff. Kok Wah added, “Apart from fostering a love for reading, our main goal was to help these young children learn how to read as early literacy would help them develop stronger 3R (reading, writing, and arithmetic) skills when they go to primary school. As such, our staff took extra pains to ensure that the books donated would attract the children to read.”

    Located 5 minutes from Gibraltar BSN’s headquarters in KL Eco City, Abdullah Hukum Apartment is the main beneficiary of the life insurer’s Corporate Social Responsibility programme. The Apartment was adopted by Gibraltar BSN in 2019 and since then, the community has benefited from many initiatives aimed at increasing their well-being and safeguarding their health. Most recently, Gibraltar BSN sponsored a “Bubur Lambuk” programme to feed 440 Muslim households in Abdullah Hukum Apartment and Putra Ria Apartment every Friday during the whole month of Ramadan.

    Source: Gibraltar BSN (Press release)