Perfect Corp Collaborate With Benefit Cosmetics, a famous eyebrow makeup brand Introduce their team up collaboration “Brow Try-On” AR Program in WeChat special for realistic experience online beauty consumers.
Perfect Corp., the beauty tech solutions provider behind the world’s leading virtual beauty app YouCam Makeup, partners with Benefit Cosmetics to introduce its Brow Try-On AR program within the brand’s flagship WeChat official account. This service – the first of its kind in WeChat mini programs – will allow online beauty shoppers in China to experience YouCam-powered real-time virtual Brow Try-On to instantly find the right eyebrow shapes and styles for their faces. In addition to experimenting with the interactive virtual Brow Try-On to visualize various eyebrows, once the user finds the most suitable eyebrow style, he or she can easily book an appointment through WeChat at one of the Benefit’s BrowBars to have the desired look recreated by a Benefit beauty expert. Perfect’s advanced facial-point detection combined with digital color blending technologies create a true-to-life personalized AR try-on experience for Benefit consumers, preventing them from having an irreversible eyebrow fiasco in real life.
Besides being featured in WeChat mini programs, Benefit Cosmetics is providing its Brow Try-On through other channels (in select markets), including browser-based experience, YouCam Makeup in-app listing, and retail partners’ websites.
“AR+AI beauty technology can create interactive experiences that add value for beauty brands and personalize shopping process for consumers,” said Perfect Corp. CEO and founder, Alice Chang. “We’re excited to partner with Benefit Cosmetics to launch and expand the innovative and hyper-realistic virtual Brow Try-On solution to the brand’s WeChat mini program, and help Benefit realize its omnichannel strategy to bring the experience to all consumers across all channels.”
“Given the explosive growth in e-Commerce, this ability to “try on” products online have become crucial in the beauty arena,” said Benefit’s SVP Global Digital, Toto Haba. “We are hoping that Benefit’s Brow Try-On experience will give customers the ability to see our products and services on their own faces while removing one of the last barriers to buying or booking an appointment online.”
App Availability
YouCam Makeup is available for free download on the App Store and Google Play.
YouCam Perfect is available for free download on the App Store and Google Play.