Power Commerce Asia and Susu Irfan announces market penetration collaboration at MIHAS 2022

    PT Mitra Semeru Indonesia (Power Commerce Asia) recently exchanged MOU documents with World Marketing Work Sdn Bhd (Susu Irfan) to officiate Susu Irfan Malaysia’s penetration into the Indonesian market via collaboration with Power Commerce Asia at MIHAS 2022 on 7 September 2022.

    Mr. Azman Ilyas, Head of SEA Regional Expansion from Power Commerce Asia, Indonesia exchanging MOU documents with Mr. Saiful Azlan, Managing Director of Susu Irfan Malaysia to officiate cross-border trade collaboration.  The event was graced by Mr. Abu Bakar Yusuf, Deputy CEO of MATRADE (Malaysia External Trade Development Corporation) as the organizer for MIHAS 2022 and executive management from MARA ( Majlis Amanah Rakyat) represented by Ybhg Datuk Syed Azmi Ahmad and Mr. Yahaya Sani.

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    Power Commerce Asia will bring Susu Irfan products to their customers through multiple digital channels. Power Commerce Asia will also provide warehouse and fulfilment services including offline channels.

    “MATRADE is pleased that the MIHAS INSP program has been well received by international buyers and Malaysian exporters,” said Malaysian External Trade Development Company (MATRADE) CEO, Datuk Mohd Mustafa Abdul Aziz, organiser of NISP MIHAS, in Kuala Lumpur.

    Founder and Chief Executive Officer of Power Commerce Asia, Hadi Kuncoro, said, “We present solutions for the industry in transforming from conventional businesses to digital platform-based companies and optimising logistics infrastructure platforms so that companies can ensure future development of digital innovation.”

    “We have been targeting to expand the market by opening a branch in Malaysia since last January. So we can support Malaysia Brand’s start with penetration to Indonesia Market’s first,” said Andik Duana Putra, Chief Commercial Officer, Power Commerce Asia.

    Source: Power Commerce Asia