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In addition to being the most prestigious award event amongst marketing professionals, the Top Brand Award is also a pioneer in reference indicators for the best brand performance in Indonesia.
The Top Brand award winners are selected based on survey results on brands’ performance conducted independently by Frontier Group with consumers in 15 major cities in Indonesia. The three benchmarks used for the survey to determine which brands and products are the top of mind in the market are Mind Share, Market Share, and Commitment Share.
Along with RPG’s commitment to innovate and improve product quality, receiving the Top Brand Award for the fourteenth time further confirms GT Man’s position as a leading brand that is trusted and favoured by the men’s underwear market in Indonesia.
“We are proud of this achievement and dedicate this Top Brand award to all customers and users of GT Man products in Indonesia. Our customers’ trust and loyalty given to us in these past 14 years have been a continuous motivation to keep improving the quality of GT Man products. Customer convenience is our priority for constantly innovating. Therefore, we will continue to focus on providing the best quality superior products for loyal GT Man customers,” said Charlie Nawawi, Marketing Director of RPG.
To ensure customer satisfaction, GT Man will remain committed to creating the most comfortable and environment-friendly men’s underwear products using the best quality materials that are developed using imported technology from Japan and Italy.
With strong brand equity in the Indonesian market and a commitment to prioritising the quality of its products, RPG achieved a positive business growth of an increase in net sales reaching IDR 1.37 trillion in 2021. In 2022, RPG is optimistic to achieve a 10% increase in sales.
For more information, please visit https://www.rpg.co.id/.
Source: GT Man
