PT SiCepat Ekspres Indonesia (SiCepat) announces collaboration with PT Digital Mediatama Maxima Tbk (IDX: DMMX) to deploy Digital Cloud Advertising Solutions at several SiCepat service points. This collaboration is carried out in order to strengthen the strategic capabilities of digital marketing activities in the future.
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This collaboration will be initiated with the development of a commercial platform for the DMMX SME retail network with SiCepat. In this partnership, SiCepat Ekspres through the SiCepat Group’s commerce enabler platform, will provide full support in supplying groceries / raw materials / supplies to MSMEs who are members of the DMMX network. These supply procurement activities will be supported by integrated logistics services from SiCepat Ekpres. Through DMMX’s platform, MSMEs will be provided with digital commerce and marketplace development as well as the installation of Digital Marketing / Digital Cloud Advertising at these MSMEs points.
The Kim Hai, CEO of SiCepat Ekspres, commented “With the various services owned by SiCepat and DMMX increasingly integrated, we are optimistic that we can make a significant contribution to the empowerment program for Indonesian MSMEs, which currently reach 62 million MSMEs to Go Digital. At this time SiCepat has invested 4.5% ownership in DMMX. We plan to increase ownership in DMMX to further strengthen this synergy.”
Budiasto Kusuma, President Director of DMMX, added, “We are delighted to partner with SiCepat to further strengthen our MSME partners in following the fast growth of the digital era. Various solutions have been implemented including e-commerce and marketplaces as well as the installation of Digital Marketing / Digital Cloud Advertising. There is a potential for tremendous network effect that can be realized from harmonizing the DMMX marketing network with SiCepat’s logistics capabilities.”
Since 2021, SiCepat has contributed significantly to the growth of online MSME players in Indonesia. This is indicated by more than six million sellers using the SiCepat Ekspres service and is predicted to grow 35% by the end of 2021.
Meanwhile, the DMMX MSME network also continues to experience rapid growth. As of 2020, DMMX has succeeded in digitizing 83,881 MSMEs, or growing 67% YoY compared to 50,182 MSMEs in 2019.
SOURCE Corporate Communication SiCepat Ekspres
