At some point, a company, no matter how big or small or big, will face a crisis. Having a crisis communication plan helps to alleviate the impact of the crisis to a certain extent. Having a mock crisis or simulations will also help your team prepare should an actual crisis strike.
The Institute for Public Relations defines a crisis as a significant threat to the brand and its operations that can have negative consequences if not handled properly.
Now that we have a clearer picture of what crisis is all about, the next question is, how do we better prepare for it? If you guys want to know more regarding crisis management, do visit our website: https://www.crisismanagementcentre.com/
