To celebrate the much-anticipated cinematic event of 2023, Superga has joined forces with BarbieTM The Movie to develop an exclusive capsule collection just in time for summer. The collection is inspired by the iconic doll whose signature pink universe has a special place in the hearts of adults and children everywhere.
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On 6 June 2023, Superga Malaysia introduced two exclusive styles. The designs see a reimagining of Superga’s classic sneaker silhouettes with elements inspired by the upcoming movie of the season.
This cotton canvas upper of this Superga 2750 features an all-over illustrated print with Barbie-inspired summer symbols such as rollerblades, beach toys and palm trees, along with the movie logo in a pink-themed palette. This style features a side jacquard label with a pink Superga logo, a collaboration logo-printed insole, a total white sole and collaboration branded rubber back patches.
This redesigned Superga 2750 features a classic cotton canvas upper in white with striking hot pink eyelets. The laces boast 3 fun and colourful Barbie-themed metal pins that can be removed and rearranged as you like. This style also features a side jacquard pink logo label, a collaboration logo-printed insole, contrasting pink outsoles and collaboration branded rubber back patches.
Superga x BarbieTM The Movie is available from 6 June 2023, exclusively online at www.superga-my.com.
Source: SUPERGA
