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Following the success of its pilot program launched earlier this year at the 6 collection points at HKTVmall O2O shops, Mead Johnson has upgraded and extended the program coverage to 35 collection points across Hong Kong, and team up with parents to build a cleaner and more sustainable world for our future generations, nurturing their best start in life.
From now until 24 December 2021, citizens can return cleaned formula cans from all brands to any of the 35 designated HKTVmall O2O shops across Hong Kong and redeem an e-voucher (HKTVmall HK$400 Mead Johnson selected products or HK$50 Dettol selected products) for each successful return. [1] All collected formula cans will be processed at a local recycling plant and turned into recyclable molten metal. The entire recycling process is supervised by the WGO to ensure all recycled cans will be transformed appropriately into recycled material to reduce environmental burden and promote green economy in Hong Kong.
To encourage active participation in the program and further enhance environmental awareness of the public, Mead Johnson and the WGO will also organise parent-child formula cans upcycling workshops at different shopping malls from October to December 2021. The workshops will bring children their first environmental protection experience. The workshops expect to cover approximately 300 participants. Further details will be announced.
The pilot program launched by Mead Johnson at the beginning of 2021 received overwhelming responses from the public and was successful in promoting the importance of cans recycling among over 50,000 parents. More than 1,500 formula cans were collected and recycled within a short period of time through 6 HKTVmall O2O shops.
“Mead Johnson has been working side by side with parents to safeguard our environment and address social issues in the city for many years, guided by its mission to nourish the best start in life for our next generation,” said Mr. Pankaj Agarwal, General Manager, Hong Kong, Taiwan & Cross-Border of Mead Johnson Nutrition (Hong Kong) Limited. “Our pilot program achieved great success by establishing a convenient and reliable one-stop recycling channel for consumers. Through our partnership with HKTVmall and the WGO, we endeavour to optimise parents’ recycling experience by enhancing the program’s accessibility through extended HKTVmall O2O network, encouraging parents to recycle and help build a sustainable future together.”
Ms. Jelly Zhou, Chief Executive Officer (Hong Kong) at Hong Kong Technology Venture Company Limited, added, “HKTVmall has been a strong advocate for sustainable shopping. We are pleased to team up with Mead Johnson and the WGO again to launch this meaningful recycling scheme. Through the addition of O2O shops as collection points, we encourage the public to integrate waste reduction and recycling into daily life and enhance their environmental awareness. We will continue to fulfill our social responsibility through corporate partnerships to bring positive impacts on our community.” HKTVmall encourages citizens’ participation in the recycling program by offering 35 collection points across Hong Kong under its O2O network.
Dr. William Yu, Founder & Chief Executive Officer of the World Green Organisation, said “Corporations have a big role to play in sustainability. We are glad to see how Mead Johnson is pioneering in formula cans recycling by promoting collaboration between retailer and green group and expanding its recycling network. This program is one of the role models for sustainability development in Hong Kong.” The WGO acts as advisor for the program, providing professional advice for improving the can recycling mechanism and environmental education.
“We CAN Protect the Future” Formula Cans Recycling Program runs every Monday and Wednesday from 6 October to 24 December 2021 at 35 designated HKTVmall O2O shops.
Source: MeadJohnsonNutrition(Press release)
