According to the latest statement by Lazada, Southeast Asia’s leading eCommerce platform, and the Alibaba Group’s flagship turns to Insider as the growth marketing partner of choice for its AI-backed segmentation capabilities and individualised journey orchestration features.
Insider is trusted by more than 800 global enterprise brands, including industry powerhouses like UNIQLO, Singapore Airlines, Unilever, Santander, Media Markt, Marks & Spencer, Estée Lauder, Samsung, Toyota, Carrefour, BurgerKing, Puma, GAP, Virgin, AVIS, Avon, Nissan, BBVA, IKEA, and CNN.
Through this strategic partnership with Insider, the Lazada Group will deliver highly personalised online experiences complete with individualized customer journeys. Insider’s Growth Management Platform will enable Lazada to optimize their crucial funnel metrics such as average order value (AOV), conversion rate, and return on ad spend (ROAS) across channels. Additionally, Lazada will improve its overall onsite engagement and new customer acquisitions with personalized overlays and engagement features.
“We’re proud to power digital experiences for Southeast Asia’s biggest eCommerce brand, Lazada. We look forward to helping them re-define individualised cross-channel engagement. In the highly competitive eCommerce marketplace, personalisation requires top-notch precision. We’re ready to help Lazada optimise their onsite experience with pinpoint accuracy with our AI-backed segmentation capabilities and advanced recommendation strategies,” said Hande Cilingir, CEO & Co-founder at Insider.
Founded in 2012, Lazada Group is one of the top eCommerce platforms in the region, with end-to-end logistics and a vast distribution network selling a wide range of products across 18 categories.
Source: Lazada Group (Press release)
